• "I Do it Right" the National African HIV testing campaign

IDoitRight Poster

Posted Date: 16th Mar 2012

The African Health Policy Network (AHPN) as part of the National African HIV Prevention Programme (NAHIP) funded by the Department of Health (DH), launched the programme’s “I Do it Right” African HIV testing campaign in February 2012. This is by far the largest targeted HIV prevention outdoor placement under the programme.

“The AHPN believes that the campaign is timely and of great essence at a time when reducing the time between HIV infection and diagnosis is a crucial outcome for public Health. The pressing disproportionate impact of HIV infections, onward transmission and late diagnosis within the African population means the campaign sets the ground for addressing the complex and diverse HIV prevention needs of the African population”, Francis Kaikumba-CEO, AHPN.

The campaign placement is across transport hubs in areas of statistically high African population density and prevalence of HIV, to ensure the message is accessed and those unaware of their HIV status consider taking an HIV test.
The objectives of the campaign are;
• To reduce the number of African people presenting with HIV at a late stage of infection
• To increase the number of Africans who are aware of their HIV status by going for an HIV test
• To raise awareness of the benefits of early HIV testing and partner notification in order to increase access to appropriate and timely care and support
• To increase the opportunities for Africans to access appropriate HIV prevention information and advice from health promoters and advisors.

“Early testing has enabled me to take control of my health and allowed to me to make better choices around my well-being and those around me,” says a Ffenna member.

The campaign has been developed with the back ground and evidence from the Health protection agency that;
• By the end of 2010, an estimate of 91,500 (85,400-99,000) people from the UK population were living with HIV, of whom 24% (19%-30%) remained undiagnosed and were therefore unaware of their infection
• Africans account for 35% of new HIV diagnoses each year
• In 2010, 24,397 HIV diagnosed black-Africans were seen for HIV care in the UK, which accounted for 35% of all HIV-diagnosed persons accessing HIV care
• In the past decade, the number of individuals seen for HIV care increased almost four-fold among black Africans (6,730 in 2001 to 24,397 in 2010).


“The NAHIP programme would want to ensure and continue to reach Africans in England, using the I Do it Right brand with HIV prevention information as a means to contribute to the public health good, by encouraging Africans to take action for and about their health and wellbeing and improve their health outcomes through prompt access to and uptake of HIV testing, care and support”, Jabulani Chwaula NAHIP Programme Manager.



NOTES FOR EDITORS:

For more information contact; Jabulani Chwaula, Tel: +44 (0) 20 7017 8910, jabulani.chwaula@ahpn.org

AHPN: The African Health Policy Network is the leading policy organisation that influences policy on health and wellbeing issues that affect Africans in the UK. www.ahpn.org

NAHIP: The National African HIV Prevention Programme is a Department of Health funded programme with an overall strategic goal is to minimise the number of sexual HIV acquisitions and transmissions involving African people living in England.

I Do it Right: The NAHIP programme flagship campaign I Do it Right seeks to be the delivery brand for HIV prevention and behavioural change messages to Africans living in England. Helpline 0800 0967 500, Text 07860 002 014, www.idoitright.co.uk.

Ffenna is a network of Africans living with or affected by HIV.

Press coverage: The Voice, 'Demolishing the Wall of Silence', 28/3/12